As well as being here for outsourced finance, payroll, cash flow management and tax planning, we’re also passionate business advisors who help sole traders, limited companies and partnerships to grow their businesses. Marketing is a crucial element of any business strategy, so here are a few tips to make your marketing activity stand out from the crowd. 

Active social media creates brand awareness 

No matter what your business does, it should have a presence on most social media platforms. Some people say that Facebook is on its way out, yet it remains a powerful way to reach new customers both organically and through paid ads. When you take into account how quick and easy it is to post to Facebook, it makes perfect sense to use this platform to its full potential rather than allowing it to fall by the wayside. 
Meanwhile, Twitter is a great place for starting conversations, Instagram is ideal for visual content that promotes your products and services, and LinkedIn is of course the main hub for business networking and nurturing valuable relationships. Don’t forget to post a variety of content rather than just basic promos, as behind the scenes snapshots, how-to guides, testimonials, meet the team spotlights and other themes can gain impressive traction. 

Your website should be updated regularly 

A core element of search engine optimisation (SEO) is regular updates to your website. This shows Google that your site is highly active and a treasure trove of useful content, which makes it more likely to come up in search engine results when someone is looking for your particular products or services. 
It’s actually very easy to keep a website active by having a blog in place, as this can act as a home for fresh content that promotes products and services, answers questions, shares insight, and shows potential customers why they should choose your business over its competitors. We work with It’seeze Websites and sobananapenguin to keep our SEO and online content strong and engaging. 

Email is stronger than ever 

HTML email campaigns created using a platform such as Mailchimp still have plenty of oomph behind them. Due to GDPR, people have to manually sign up and opt into your email updates, which is universally beneficial because it means your subscribers have an active interest in what you share with them. 
Email campaigns are a great way to share news, updates, special offers, company achievements, referrals to other trusted businesses, and anything else that you think deserves to be sent directly to people’s inboxes. 

Video grabs attention and encourages engagement 

Over the last few years, video marketing has become extremely popular and is now an effective method of grabbing the attention of your target audience. Our mini videos that share the latest advice and guidance are filmed by VIP Creative, who we highly recommend for commercial photography and video content. 

Ask us for tailored business advice 

For clear, bespoke and actionable advice that will help you to grow your business in a sustainable way, call our Northern office on 01482 235575, our London office on 0207 885 0605 or fill in the contact form below. 
Tagged as: Small Business Help
Share this post:
Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings